LWS is the place to find your people.

Ladies Who Strategize is an invite-only global community of 2,800+ women and non-binary strategists, from mid-level to CSO, across the world’s top agencies, brands, consultancies, and start-ups.

Additionally, you’ll also find the very best margarita recipes.

If you identify as female or non-binary, and are a strategist, apply.

Who

Founded In 2016 by Kim Mackenzie, LWS turns ten this year. What started as a Slack group is now a global community of 2,800+ strategists with hundreds of events a year, annual retreats, a members-only Hub, and programming everywhere from New York to the Croisette.

Powered by founder Kim Mackenzie, LWS is a professional and personal safe space. Our community is also a daily resource for advice, tools for strategic, professional, and personal growth, and a hub for collaboration.

We host online and in-person gatherings and events via slack, zoom, the beach, French villas, Mexican haciendas, excellent cocktail bars, and over delicious dinners.

In 2021, Business Insider named LWS one of the most coveted private networking groups for marketers. We’ve spent every year since earning that sentence.

Without community, you don’t have much fun, you don’t get the inside scoop, and you don’t have many options. So we built one.

What

A place to find connection, friendship, and support.

What Members Get

  • Monthly strategy trainings, from AI tools to cultural strategy
  • Vetted job listings with a direct in, from top companies, agencies, and start-ups
  • The LWS Hub: trainings library, member directory, recordings, and job board in one place
  • In-person dinners in our major member cities (NYC, LA, Chicago, London, SF, Paris, Amsterdam, Toronto)
  • Access to Spring and Fall Strategy retreats that members describe as career-changing (and piña colada-forward)
  • An active and thriving slack community of mid to CSO level strategists
  • Vetted job listings with a direct in, from top companies, agencies, and start-ups
  • And yes, the very best margarita recipes

Other Perks

  • In-person dinners in our major member cities (NYC, LA, Chicago, London, SF, Paris, Amsterdam, Toronto)
  • Bi-annual international strategy retreat
  • Discounted tickets to industry events (Cannes Lions, AdWeek, The One Club)
  • City Member Organized Gatherings

Where You’ll Find LWS

Cannes Lions (three years running) · POSSIBLE (Strategic Impact Partner) · Advertising Week · The One Club · The Gathering Festival

Gain access to highly skilled members and support gender equality


LWS members are from everywhere, both geographically speaking and also representing the top agencies, branding firms, and F500 companies on a global scale. Sponsoring LWS means that you’ll be known as a supporter of equality amongst our 2,800+ members.

We have a variety of sponsorship packages available including events, newsletter features, and slack posts. In order to become a sponsor your company will need to have demonstrated action, investment, and commitment to gender equality.

Values

1

Be Seen

This is a space to show up as your real self, but also as a strategist. Be yourself without judgement.

2

Learn Collectively

Strategy is not a solitary sport and neither should leveling up be. Our learning experiences are non-hierarchical, active, and shared. Discussions, not lectures.

3

Make Friends, Not Just Connections

Interesting friends lead to a flavorful life. Same goes for your career. Befriend others because you want to and awesomeness just might come from it.

4

Balance and Trust

We’re a trusted place where you are welcome to offer help and also to ask for it. Our guidelines set up a safe exchange of ideas, support, and resources.

5

Sustainable Community

We are powered by thousands of community members who circulate their insights and perspectives daily. Membership to essential social LWS slack channels is free. To cover our operating costs, we offer paid membership tiers and events at fair prices.

DE&I Statement

LWS values action above words and intention, so we prioritize these areas:

People of color who identify as female or non-binary are welcome to apply.

LWS paid channels and events are offered free of charge on discretion to those who may benefit from access to this provisional support. On a regular basis our members voluntarily donate to scholarships so that other members with financial hardship can be covered.

We strive to make LWS a safe space for all. Members have ongoing access to regular virtual and in-person gatherings that are specifically designed to facilitate offering support and nurturing friendships, various slack channels catering to a breadth of member needs, and our entire online community. These are carefully moderated to ensure the well-being of both members and moderators. 

We offer private spaces for members who request them, based on shared life experiences. This can be everything from private channels on fertility to actioning The Artist’s Way as a group.

If you identify as female or non-binary, and are a strategist, apply.